Casey Reid — Product Design

Insights

Insights project preview
Early wireframes and user flows

The Challenge

My Approach

Research

Ran contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

40% improvement in task completion. Since shipping, we've measured 35% reduction in support volume.

Insights

Shipping quality design requires collaboration and iteration. Recent work has shown me how . The implications matter for teams and organizations.

Conclusion

Whether you're shipping your product, this approach resonates.